Media

Television (networks, cable): Reaches many people.

 

Radio (stations): Reaches certain demographics.

 

Print (newspapers, magazines): Reaches people with certain interests.

 

Outdoor (signs, billboards, vehicles): Reaches many people, many times.

 

Non Media

Promotional Products (promotional products and apparel): For resale, employees, customers, and promotions.

 

Collateral (business cards, catalogs, brochures): Provides image and information to people already interested in, or buying your product or service.

 

Direct Mail (postcards, mailers, coupons): Provides image and information to people potentially interested in your product or service.

 

Point of Purchase (signs, posters, displays): Adds sales, image, and information at your location.

 

Other

Guerilla Marketing: Advertising where the customer least expects it, such as sidewalks, ATM's, and gas pumps. Also where they used to not expect it, such as under their windshields, door knobs, and high school's outfield fence.

 

Word of Mouth: The most trustworthy, effective, and inexpensive form of advertising.

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